|
|
|
|
|
| Eastwood, David B.; Gray, Morgan D.; Brooker, John R.. |
| In-store demonstrations are becoming a popular way of promoting foods at the retail level. However, little information is available to guide store managers and marketers in the design and implementation of these promotions. A test demonstration for shoulder and top blade steaks is used to estimate the effects of discretionary components of this promotional strategy. Marketing implications are drawn. |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 1992 |
URL: http://purl.umn.edu/27543 |
| |
|
|
| Whipple, Glen D.; Powe, Charles; Gray, Morgan D.. |
| An interregional reactive programming model of the United States dairy industry is used to test the welfare implications of several dairy program changes on milk producers, milk consumers, and taxpayers. The results showed that each of the tested alternatives (price support reduction, price support reduction with frozen minimum Class I price, assessments, and production quotas) could reduce price support expenditures substantially. However, assessments reduced expenditures most effectively in terms of cost to milk producers for the United States generally while the price support reduction with frozen minimum Class I price was most efficacious in terms of cost to Southeast producers. |
| Tipo: Journal Article |
Palavras-chave: Livestock Production/Industries. |
| Ano: 1985 |
URL: http://purl.umn.edu/29976 |
| |
|
| |
|
| |
|
|
| Brooker, John R.; Eastwood, David B.; Carver, Brian T.; Gray, Morgan D.. |
| This study focused on the transmission of price adjustments between grower/shippers and wholesalers and between wholesale handlers and retailers of nine fresh vegetables (only the results associated with bell peppers are reported in this paper). Results among the nine vegetable products were not consistent with respect to the magnitude of adjustments or the time periods involved in the adjustments. In response to wholesale price changes, upward price adjustments at the retail level occur more quickly than do downward price adjustments. Price transmission relationships also varied among the vegetable products between the wholesaler and grower. Overall, the results indicate that factors in addition to changes in upstream prices are impacting retailers'... |
| Tipo: Journal Article |
Palavras-chave: Demand and Price Analysis. |
| Ano: 1997 |
URL: http://purl.umn.edu/26599 |
| |
|
| |
|
|
| Eastwood, David B.; Gray, Morgan D.; Brooker, John R.. |
| As new supermarket management tools are introduced, the need for an improved understanding of store patronage is growing. Weekly customer counts for five supermarkets located in a Southeastern metropolitan area covering 261 weeks are analyzed. Descriptive statistics indicate that food shopper patterns vary by outlet. Regression equations are estimated for each location. Results point to store specific relationships. They indicate that evaluation of television and radio ads and double couponing can be quite involved. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 1994 |
URL: http://purl.umn.edu/27603 |
| |
|
|
|
